Make A Real Difference at PropertyGuru.
Real Aspirations. Real People. Real impact.
PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 41 million property seekers to connect with more than 63,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.
PropertyGuru.com.sg was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.
Responsibilities:
- Write clear and concise editorial copy, emails and landing page content, and content briefs
- Partner with subject matter experts to explain the property landscape, including the property search and purchase process, in your market, and enlighten how PropertyGuru works and describe outcomes to property seekers from all walks of life
- Provide timely editorial support and/or feedback
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, broadcast and in-person
- Incorporate learnings from analytics data and usability testing into the development of content
- Perform review and analysis of existing content across identified flows to identify elements that would benefit from testing and/or optimisation
- Analyse Web metrics such as visits, time on
site, page views per visit, traffic mix, click-through rates, conversion
rates, etc. and on that basis, recommend content optimisations and
uncover new content opportunities for the brand
- Maintain and update website pages using
WordPress
- Assist the Content Marketing Manager in
producing content optimised for social media, in partnership with the
Consumer Marketing Team and Social Media Team
- Support strategies to test new platforms and
content experiments to drive acquisition and conversion
- Stay current with best practices and the latest trends in content creation and
optimization, web analytics, SEO, email marketing and social media
- Perform other related duties and responsibilities, as assigned
Requirements:
- Bachelor’s degree or higher in English, Journalism, Communications, Advertising, Marketing, or related field or equivalent education and experience
- >3 years of web content production and UI writing experience, as well as experience incorporating best practices in search engine optimization, social media, content marketing, and editorial planning
- 2+ years of experience working with content management systems (e.g. WordPress, Sitecore) and good knowledge of content operations
- Superior writing, editing and proofreading skills; can succinctly and clearly communicate complex ideas
- Strong working knowledge of HTML, SEO principles, A/B and usability testing, and web page layout
- Understanding of content marketing and web writing best practices, and how content its into the user experience; a passionate advocate of consumer-centric writing
- Strong prioritisation and decision-making skills with proven ability to manage multiple priorities and projects with deadlines
- Experience working with e-commerce, technology or online brands/clients is a plus
- Experience in Real Estate is highly desired; minimally, interest in Real Estate is a must-have
- Self-motivated, able to work independently as well as part of a team
PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.